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In this episode of Guy Talk, Guy Mobley sits down with Heather Costello (Fractional CFO founder, Partner & COO at Beyond Banyan) to unpack what’s really happening when a CFO “goes quiet.” They break down the difference between ROI that looks good on paper and integrated value that actually fits the business—plus why “no” often means “not yet,” and how sellers can earn trust by reducing friction, not just pitching features.

Revenue isn’t luck—it’s designed. Juan Elias breaks down how strategy, process, and value alignment create predictable growth.

Most teams enter Q1 with energy—but without alignment. In this episode of Guy Talk, Guy Mobley, Pat Queenan, and Patrick Burke break down why sales kickoffs fall short, where misalignment shows up first, and how leaders can refocus on real value early in the year.

If your sales kickoff feels great in January but doesn’t change how deals are sold in March, something’s broken. This Guy Talk episode digs into what separates hype-driven SKOs from those that become a true growth engine—and what leaders need to rethink before the next one.

Every great career starts somewhere. In this episode of Guy Talk, we talk about beginnings—and why client-first selling is still the most powerful way to build trust, close deals, and create long-term impact. We cover what separates great sellers and leaders from the rest: listening before pitching, simplifying complexity, navigating market pressure, and doing the right thing even when it’s hard.